Holiday Inn Express in Rockaway Beach.

The old Holiday Inn Express is getting new branding in Rockaway Beach.

A Rockaway Beach hotel will soon get new signs — and new branding.

Fairfield by Marriott Inn and Suites is moving into the former Holiday Inn Express at 519 Nick Gust Way.

Six signs were approved by the Pacifica Planning Commission, Nov. 1. They include a primary wall sign, a projecting sign, a free-standing directional sign and two retail window signs.

The Holiday Inn Express expanded in this location in 2013, adding 44 guest rooms and 2,010 square feet of retail space, said Bonny O’Connor, senior planner at the meeting where the signs were approved.

Conditions were set to meet the city’s design guidelines. The signs will be blue to stand out from the neutral colors of the building. Most will include interior illumination. The new signs will complement the recent hotel expansion, which includes new retail

spaces fulfilling the terms of the local coastal land use plan that encourages rehabilitation and upgrading of the buildings, O’Connor said.

The city’s master sign program mandates that materials will be coastal compatible. It provides appropriate standards for current and future businesses operating on the site to install signage to improve their business identification, she said.

Commissioner Lauren Berman liked the colors, but asked why the hotel didn’t want to incorporate the gold colors of the Rockaway Beach neighborhood. 

“Being a hotel, it will have some color requirements for their hotel franchise. We wanted to maintain flexibility to accommodate them,” O’Connor replied.

Jane Northrop has covered Pacifica for the Pacifica Tribune since 1996. She has won first place John Swett Awards from the California Teachers Association for her coverage of education.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

More Stories

  • 0

San Mateo County Harbor Commissioners last week unanimously voted to allow the three wholesale companies to sell processed fish and seafood products from their leased spaces at the end of Johnson Pier at Pillar Point Harbor, south of the Devil’s Slide tunnels. 

  • Updated
  • 0

Crash stops traffic on Highway 1

featured
  • 0

Heavy rain and persistent winds blew over the Bay Area over the weekend, prompting evacuations, flooding roads, and knocking out power for thousands of residents. 

featured
  • 0

Weather forecasters are predicting a wet and wild weekend on the San Mateo County coast. This after a significant rain event on Friday morning, when as much as .70 of an inch of rain fell on the coast in the span of an hour.

featured
  • 0

Traffic headed north and south along the coast has been at a standstill for much of Thursday morning. The reason: a two-vehicle crash on Highway 1, north of the Devil's Slide tunnels.

  • 0

On Indigenous Peoples Day, Oct. 11, the Pacifica City Council approved language to acknowledge the contributions of the Ramaytush Ohlone at every subsequent City Council meeting. 

  • 1

Speakers at a recent Pacifica City Council meeting were in favor of improving the Manor Drive overcrossing but not the plan to study a potential new Milagra Drive on-ramp. 

Recommended for you